A common SEO misstep when marketing for colleges involves having several URLs for your home pages (this phenomenon is often called "twin home pages"). You do not think this is a big deal. After all, these pages enjoy the same content, images and design. What's the hurt, right? Wrong. Having the same content at different URLs can cause lots of problems with your school's ranking on search engine pages.
An important factor inside your website ranking is the number of links your home web site has from relevant "high-authority" web pages. These incoming links, which are often external or internal, can help a web page get better rankings in search results. The help that these links provide is considered "link juice". If ones navigation menu links, for instance, links to page with an index. php ending, your internal links might send their link juice compared to that URL's rank, while your external backlinks will send link juice to your house page's other URL. Essentially, your duplicate content is usually diluting and splitting the web link juice and cutting off your home page's rank at this knees.
The links for each page, therefore, need to be concentrated on a single URL. This single URL is referred to as the canonical URL . The canonical URL is the search engine friendly URL that you want the search engines to treat as authoritative. It is what you are looking visitors to see. Practise of picking the preferred URL (when there are actually multiple choices available) is referred to as canonicalization.
(Take note: Webmasters usually set in place a default document for a website's home page, and this is often labeled something like /index. php, /default. aspx, /main. htm, or anything else. If your site has been set up properly, people to your site will never start to see the /index. php. If it hasn't, however, you get similar to the YourCollege. ca/index. html case. This would not be excellent for a canonical LINK.)
Once you have chosen what URL you want to be authoritative, your school will have to create a 301 redirect in the twin home pages to the new canonical URL. Another method is always to use the canonical licence plate. Google's Matt Cutts recently discussed this issue and the utilization of this tool. "We have witnessed sites that have upwards of 15 versions of the identical page but with different URLs. The simplest solution is always to have one final spot URL. An easy way to do this is through the canonical indicate or by redirecting all of these pages to one respected page. The canonical tag is simple to use, all you need to do is add this tag to specify your selected version of a URL inside the (head) a component the duplicate content Urls, " he said.
Not surprisingly, this is easy to treat problem is an essential component of any search engine optimization.